Insights: Foxintelligence Blog

Mobile Gaming broke new records during the lockdown. But which apps have been the most successful and what’s the revenue generated by apps through IAP?

French Days are not the new Black Friday. But still, the boost of sales during these few special days is worth the effort in these post-lockdown days.

Competition is tough in the online ready-to-wear market. In this focus on Zara vs. H&M, we analyze the results of the two giants, focusing on their direct sales (sales made on Zara.com and HM.com), the profiles of their respective customers and the impact of second-hand platforms.

Foxintelligence has become the reference for consumer intelligence in e-commerce and shares some insights on 3 emblematic ready-to-wear brands: Lacoste, Ralph Lauren and Tommy Hilfiger. How do these brands evolve over time? Do they experience the same success from one generation to the other one? How do these brands evolve on the second-hand market?

Over the last 2 years, Foxintelligence has become the new standard for consumer intelligence in e-commerce. In this article, Foxintelligence reveals some insights into the duel between the Asos and Zalando. We will slice the data with 3 angles: private labels, consumers generations (B, X, Y and Z) and consumer loyalty.

There is a gap between the reality of ecommerce and the information available to those active in this distribution channel. On two major growth levers for the future of Ecommerce, marketplaces and second-hand products, Foxintelligence reveals a selection of insights, focused here on the online ready-to-wear industry.

Over the last 2 years, Foxintelligence has become the new standard for consumer intelligence in e-commerce. In this quick piece, Foxintelligence shares some insights on the French sneakers online sales, with a focus on direct sales from brand websites (Nike.com, Adidas.com), the younger generations and the booming second-hand market.

The data industry is filled with bad guys trying to steal our personal data to make money out of it. Very large companies are based on this business model. Foxintelligence is not: we gave ourselves the mission to build a privacy-first and data-first company. Read why and how.

Frichti started operating in June 2015 and captures today around 10% of orders on the French food delivery market¹, only serving the Parisian region. The young contender launched a new initiative in September 2018, le Super Marché, aiming at bringing high quality products to its customers’ fridges. A bold strategic move to enter the complex and less digital grocery-delivery market, where incumbents such as Carrefour, Monoprix, Franprix, Leclerc are fighting to win customers’ hearts and wallets.

The third quarter of 2018 was a turning point for Foodora in France, since the company’s French top management announced that its activities would end on September 29th. What drove one of the largest European food delivery company to put an end to its service in France?

Since June 2017, McDonald’s deliveries are available for home delivery. This partnership has not only boosted its delivery partner’s sales but has also changed the whole food delivery consumption habits and the French food delivery market.

Black Friday has been the biggest sales day of the year. But Black Friday’s impact may last longer than planned: it has also boosted subscriptions to loyalty programs, like Amazon Prime’s subscriptions, which were + 63% greater than on normal days prior to Black Friday ¹.

A week after the 2018 Black Friday edition, let’s take a look back to what happened in the e-commerce industry last week ¹. And it seems that this time, Amazon was not the winner.

The new edition of Black Friday is officially launching tomorrow. Here are five major highlights of previous editions ¹.

The second edition of the French Days took place from September 28th to October 1st. As explained in our article about the event, the overall sales uplift was only 23% in the market. The operation’s result was globally disappointing, especially compared to Black Friday. But there are exceptions, such as La Redoute.

Six months after the first edition of the French Days ¹, the operation, expected to become Black Friday for French players only, was disrupted by Amazon, participating in the sales as well. This turned the French Days into a casual sales day. Like its first edition, the operation was not a major sales booster.

Along with drivers acquisition and retention, airport rides are a great stake for ride-hailing companies: on this segment, market shares are moving faster than for any other types of ride, the volume of orders is growing, and the average order value is higher than for the rest of the ride-hailing market. And this summer, Uber market shares on airport rides were challenged.

Forget about the cliché of supporters enjoying their football games, enjoying pizzas delivered at their doorstep. At least, don’t think that it was the case during the previous World Cup (June 14th-July 15th 2018): consumption data show that. First, the food delivery market did not really boom in terms of revenue and volume during the competition. Second, pizzas were not stars !

Back in summer 2013, Teddy Pellerin and Mathieu Jacob launched a new ride hailing service in the French capital, one year and a half after the American giant, Uber. Until now, Heetch’s adventures have not been a comfortable ride. This market is a highly competitive and heavily regulated one. To keep the company alive, the Heetch team has had to reinvent itself on multiple occasions.

In only a few years, Amazon has succeeded in creating a major e-commerce event, right in the middle of the summer sales. It is indeed a major day of sales for Amazon. But looking beyond the high level figures, Prime Day has actually become a very smart event to the sole benefit of Amazon, epitomized by the sales of its new Echo device this year.

Evolution has granted us intuition: our ability to get an immediate perception of truth without relying on a reasoning process. It’s a fortunate gift. But evolution never sanctioned our tendency to see patterns and intentionality also when there were none.

Ask any executive in French ecommerce market about their greatest competitor (and fear) : 9 out of 10 will tell you about Amazon (not surprising when you happen to see foxintelligence’s ecommerce live thermometer). However, the tenth might mention Wish; and he might be just right to do so.