Insights: Foxintelligence Blog

Top 50 Mobile Apps France by Foxintelligence- Rise of Kingdoms ranks as first gaming mobile app on iOS

Which apps have been the most successful in France in September 2020? Find out in the first version of our top 50 for mobile apps. No magic, it is all based on real anonymized consumer transactions.

Mobile gaming: revenue generated by apps through IAP

Mobile gaming: revenue generated by apps through IAP

Mobile Gaming broke new records during the lockdown. But which apps have been the most successful and what’s the revenue generated by apps through IAP?

French Days 2020 : a mixed success

French Days 2020 : a mixed success

French Days are not the new Black Friday. But still, the boost of sales during these few special days is worth the effort in these post-lockdown days.

Fashion & Ecommerce: Zara vs. H&M

Fashion & Ecommerce: Zara vs. H&M

Competition is tough in the online ready-to-wear market. In this focus on Zara vs. H&M, we analyze the results of the two giants, focusing on their direct sales (sales made on Zara.com and HM.com), the profiles of their respective customers and the impact of second-hand platforms.

E-commerce: Lacoste vs. Ralph Lauren vs. Tommy Hilfiger

E-commerce: Lacoste vs. Ralph Lauren vs. Tommy Hilfiger

Foxintelligence has become the reference for consumer intelligence in e-commerce and shares some insights on 3 emblematic ready-to-wear brands: Lacoste, Ralph Lauren and Tommy Hilfiger. How do these brands evolve over time? Do they experience the same success from one generation to the other one? How do these brands evolve on the second-hand market?

Asos vs. Zalando: the online fashion pure-players duel

Asos vs. Zalando: the online fashion pure-players duel

Over the last 2 years, Foxintelligence has become the new standard for consumer intelligence in e-commerce. In this article, Foxintelligence reveals some insights into the duel between the Asos and Zalando. We will slice the data with 3 angles: private labels, consumers generations (B, X, Y and Z) and consumer loyalty.

The future of Ecommerce: marketplaces and second-hand products in ready-to-wear.

The future of Ecommerce: marketplaces and second-hand products in ready-to-wear.

There is a gap between the reality of ecommerce and the information available to those active in this distribution channel. On two major growth levers for the future of Ecommerce, marketplaces and second-hand products, Foxintelligence reveals a selection of insights, focused here on the online ready-to-wear industry.

The Sneakers War

The Sneakers War

Over the last 2 years, Foxintelligence has become the new standard for consumer intelligence in e-commerce. In this quick piece, Foxintelligence shares some insights on the French sneakers online sales, with a focus on direct sales from brand websites (Nike.com, Adidas.com), the younger generations and the booming second-hand market.

Our pledge to a privacy-first and data-first world at foxintelligence

Our pledge to a privacy-first and data-first world at foxintelligence

The data industry is filled with bad guys trying to steal our personal data to make money out of it. Very large companies are based on this business model. Foxintelligence is not: we gave ourselves the mission to build a privacy-first and data-first company. Read why and how.

The launch of le “Super Marché” helped Frichti increase customer loyalty

The launch of le “Super Marché” helped Frichti increase customer loyalty

Frichti started operating in June 2015 and captures today around 10% of orders on the French food delivery market¹, only serving the Parisian region. The young contender launched a new initiative in September 2018, le Super Marché, aiming at bringing high quality products to its customers’ fridges. A bold strategic move to enter the complex and less digital grocery-delivery market, where incumbents such as Carrefour, Monoprix, Franprix, Leclerc are fighting to win customers’ hearts and wallets.

What drove Foodora’s collapse in France?

What drove Foodora’s collapse in France?

The third quarter of 2018 was a turning point for Foodora in France, since the company’s French top management announced that its activities would end on September 29th. What drove one of the largest European food delivery company to put an end to its service in France?

McDonald’s is reshaping the entire food delivery market

McDonald’s is reshaping the entire food delivery market

Since June 2017, McDonald’s deliveries are available for home delivery. This partnership has not only boosted its delivery partner’s sales but has also changed the whole food delivery consumption habits and the French food delivery market.

Loyalty programs: what to expect from them ? by Foxintelligence

Loyalty programs: what to expect from them ? by Foxintelligence

Black Friday has been the biggest sales day of the year. But Black Friday’s impact may last longer than planned: it has also boosted subscriptions to loyalty programs, like Amazon Prime’s subscriptions, which were + 63% greater than on normal days prior to Black Friday ¹.

5 insights on the 2018 edition of Black Friday by Foxintelligence

5 insights on the 2018 edition of Black Friday by Foxintelligence

A week after the 2018 Black Friday edition, let’s take a look back to what happened in the e-commerce industry last week ¹. And it seems that this time, Amazon was not the winner.

5 insights on the 2017 edition of Black Friday by Foxintelligence

5 insights on the 2017 edition of Black Friday by Foxintelligence

The new edition of Black Friday is officially launching tomorrow. Here are five major highlights of previous editions ¹.

La Redoute: a French Days winner

La Redoute: a French Days winner

The second edition of the French Days took place from September 28th to October 1st. As explained in our article about the event, the overall sales uplift was only 23% in the market. The operation’s result was globally disappointing, especially compared to Black Friday. But there are exceptions, such as La Redoute.

The French Days will not oust Black Friday

The French Days will not oust Black Friday

Six months after the first edition of the French Days ¹, the operation, expected to become Black Friday for French players only, was disrupted by Amazon, participating in the sales as well. This turned the French Days into a casual sales day. Like its first edition, the operation was not a major sales booster.

Airport rides: Uber being seriously challenged by Chauffeur Privé

Airport rides: Uber being seriously challenged by Chauffeur Privé

Along with drivers acquisition and retention, airport rides are a great stake for ride-hailing companies: on this segment, market shares are moving faster than for any other types of ride, the volume of orders is growing, and the average order value is higher than for the rest of the ride-hailing market. And this summer, Uber market shares on airport rides were challenged.

World Cup: no second star for the Food-delivery market

World Cup: no second star for the Food-delivery market

Forget about the cliché of supporters enjoying their football games, enjoying pizzas delivered at their doorstep. At least, don’t think that it was the case during the previous World Cup (June 14th-July 15th 2018): consumption data show that. First, the food delivery market did not really boom in terms of revenue and volume during the competition. Second, pizzas were not stars !

David Versus Goliath: Heetch celebrates its fifth birthday on the Paris ride hailing market

David Versus Goliath: Heetch celebrates its fifth birthday on the Paris ride hailing market

Back in summer 2013, Teddy Pellerin and Mathieu Jacob launched a new ride hailing service in the French capital, one year and a half after the American giant, Uber. Until now, Heetch’s adventures have not been a comfortable ride. This market is a highly competitive and heavily regulated one. To keep the company alive, the Heetch team has had to reinvent itself on multiple occasions.

Amazon: why Prime Day is more than another day of sales

Amazon: why Prime Day is more than another day of sales

In only a few years, Amazon has succeeded in creating a major e-commerce event, right in the middle of the summer sales. It is indeed a major day of sales for Amazon. But looking beyond the high level figures, Prime Day has actually become a very smart event to the sole benefit of Amazon, epitomized by the sales of its new Echo device this year.

Intuition won’t kill you but it may harm your business

Intuition won’t kill you but it may harm your business

Evolution has granted us intuition: our ability to get an immediate perception of truth without relying on a reasoning process. It’s a fortunate gift. But evolution never sanctioned our tendency to see patterns and intentionality also when there were none.

The new kid in town: Wish stellar growth in French ecommerce

The new kid in town: Wish stellar growth in French ecommerce

Ask any executive in French ecommerce market about their greatest competitor (and fear) : 9 out of 10 will tell you about Amazon (not surprising when you happen to see foxintelligence’s ecommerce live thermometer). However, the tenth might mention Wish; and he might be just right to do so.