Outdoor Market Study

Outdoor enthusiasts primarily aim to get closer to nature, be in the open air, admire landscapes, and reap all the benefits that nature provides.

Engaging in outdoor sports also offers an escape from the hustle and bustle of the city, an opportunity to go green, and a moment of well-being, even spirituality for some.

However, these activities come at a cost and require the purchase of equipment: gear, clothing, shoes. The trend towards outdoor sports represents a potential for the outdoor activity equipment market.

In Europe, there is a rising trend in outdoor sports.

Sales in the cycling category are on the rise in France, Germany, and Italy. The camping category is also on the rise in the five analyzed countries, with a record in the UK: a 6.5% increase in the category over 2 years.

Sales of fishing equipment are also on the rise in all countries, except in the UK.

Indoor and urban sports, on the other hand, are losing momentum.

In France:

• The fitness category has lost more than 7 points between 2021 and 2023.
• The skate and skateboard category has also decreased by over 3 points.

These two categories are also on the decline in Italy, Germany, the UK, and Spain.