As the summer draws to a close, along with moules frites and Spritz, it’s time for school supplies. Back-to-school season is a highlight that boosts online sales in several sectors.
- Which sectors benefit the most from back-to-school season?
- Is Eastpak still the go-to backpack brand?
- How are different players preparing for back-to-school in e-commerce? Let’s take a closer look.