Temu is a marketplace that offers millions of products at extremely low prices (sometimes less than 50 cents). The goal is to provide consumers with the opportunity to “Live their best life.” It quickly became the most downloaded free app in France just a few weeks after its launch, demonstrating consumers’ interest in models that are not entirely aligned with current environmental concerns.
Socks, cat trees, power strips… Temu is your Sunday morning flea market, version 2.0.
On the agenda:
- The Impact of Temu’s Arrival in Europe
- Is Temu Targeting Only Generation Z?
- The Recipe for Success: Aggressive Marketing and Gamification