Traditionally, consumers are very attached to physical stores, when shopping for furniture or decoration.
However, if any area of activity has been favourably impacted by the recent pandemic, it’s this one. Repeated lockdowns, the rise of remote working and a global trend of refocusing on life at home have disrupted our habits.
Households have reclaimed their habitat and have massively invested in their interior. Decoration has become a key factor in our well-being, and the furniture market is fully profiting from buyers’ enthusiasm for creating pleasant living spaces for themselves. A trend that goes hand in hand with online sales growth – due to physical shops having closed down momentarily. Shoppers have gone digital, forcing the various players in the furniture sector to rethink their online presence.
- How did well-being and comfort become marketing strategies?
- How much do consumers spend on their interior?
- How have historic market leaders adapted to these new modes of consumption?
- And which brands capture the most market shares?
From major renovation projects to the purchase of scented candles: focus on the furniture and decoration market transformation.