There’s no shortage of ready-to-wear stores facing bankruptcy or financial difficulties. In 2023, France witnessed the closure of numerous retail chains.
- San Marina was acquired by Chaussea after a period of judicial recovery.
- Minelli, previously acquired by San Marina in 2021, now finds itself in judicial recovery.
- André was purchased in 2023 after two instances of judicial recovery in two years.
To maintain their position in the shoe sector, industry players are adapting their strategies.
The Eram Group (comprising Eram, Bocage, and Mellow Yellow) has embraced the second-hand market by launching its Claquette Market marketplace, a 100% French marketplace that gives used shoes a second life (allowing both buying and selling).
To cater to customer preferences, the group also offers Claquette Market sections within its physical stores.
Besson Chaussure has expanded into textile offerings. Women’s clothing from brands like Tom Tailor, Deeluxe, Mexx, and Les Petites Bombes (LPB) is now available for sale. This diversification strategy has been implemented in about ten stores so far.
Veja has ventured into sneaker repair as a pioneer in this service. Traditional cobblers do not typically repair sneakers due to their complex and time-consuming maintenance requirements, given their multiple materials. Veja’s goal is simple: prolong the lifespan of sneakers, focusing on recycling only those that cannot be repaired. This initiative aligns with the brand’s commitment to minimizing its carbon footprint and promoting increasingly responsible consumption. The brand has opened three cobblers and repairs all brands of sneakers.