There was a time when fashion brands like Zara and H&M were criticized for their destructive production methods. After all, the textile industry is the most polluting in the world. But despite a growing collective awareness, a booming second-hand market and a growing number of ethical brands – not everyone can afford to wear Patagonia. And the most accessible brands know this: they are targeting the Generations Y and Z.
Boohoo (UK) and About You (DE) have the same core target.
- What are their respective market shares in the UK and Germany?
- What are their buyers’ purchase frequency and average spend?
- What is the penetration rate by generation?
- How can you stand out from your main competitor?
Foxintelligence shares its insights on these 2 online fashion players.