After the Christmas sales report, here is the eCommerce overview of the sales launch! The green light was given on Wednesday, January 10, 2024.
Focus on this first week of sales, which gives us an indication of the overall sales performance during this period.
This year, for the first week of sales, the average online basket is €71.20 – compared to €70.10 last year. An increase of 1.6%, compared to 2% in 2023.
The start of the sales is therefore more modest this year.
If we break it down by gender, men spent more online than women for the launch of sales this year:
🚹 The average male spending is €76.50
🚺 The average female spending is below, with €66.60 spent
In terms of generation:
👴🏻 Generation B [-1959] spent €56.60 online
👨🏻 Generation X [1960-1979] spent €70 online
👱🏻♂️ Generation Y [1980-1994] spent €73.60 online
🧑🏼🦱 Generation Z [1995-] spent €69.50 online
Still in the first week of sales, the average spending per category varies across categories.
Unsurprisingly, the “Computers & Electronics” category generates the highest average spending – €118. The average spending is €74 for the “Home & Kitchen” category, €64 for the “Grocery” category, and it drops below €60 for the “Clothing,” “Shoes & Accessories,” and “Sports & Outdoor” categories.
Focus on the fashion category: Zara, Sézane, and Uniqlo are the top-selling brands in value in these first days of sales.
Among the top 10 best-selling brands, fast fashion stands out – with the presence of Zara, H&M, Asos, Shein, and Mango.
It is noteworthy that Kiabi has risen to the 5th position, and Petit Bateau is in the 10th place.
During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
Based on the transactions of our panel of +5M e-shoppers in the world.
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During this appointment, we will present our methodology and various use cases for different industries based on the utilization of our 10,000 users.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
