The rise of refurbished products on the high tech market

The second-hand market is gaining ground while the “new” market is losing ground. The brands in the high tech sector must adapt to this impending market reality.

The Fnac Darty group is moving into the repair of high-tech and household appliance products. In-store, areas reserved for second-hand products are being set up for consumers. On top of that, Fnac is marking its territory in the travel retail sector. The company has more than 35 pocket-sized shops in stations and airports.

As another example, YesYes (a marketplace for refurbished products) is setting up corners in Casino group supermarkets. Although it is very easy to buy refurbished products online, most of the market players are exactly that: pure players, purely online. To understand the new expectations of consumers and to distinguish itself from its competitors, YesYes goes to meet its customers in person and removes the obstacles to purchase. High-tech products at discounted prices, with local service and reassurance as well.

And finally, Dyson is diversifying and investing in the beauty sector. On the agenda: twenty or so products on the electro-beauty market in the years to come. Moreover, in the brand’s Paris flagship store, there is the Dyson Beauty Lab – a hair salon where only Dyson appliances are used. This screams diversification strategy, as well as new growth opportunities for the brand.