Magazine bodies, glistening muscles, bulging biceps: 🏋🏽♀️ they’re no longer the supreme motivators to exercise. The pandemic has had a profound impact on the online sport market: people now exercise because it is good for their mental health. They want to clear their head after a day’s work, to relieve pressure or to take time for themselves. Society’s relationship with sport has changed and sportsmen and women have different expectations now: improve their quality of life, health and well-being.
- The evolution of online sales in the sports & outdoor category
- Top 5 sports e-retailers in Europe
- Sports online category spending in France
- Online market share by region
Stop lifting weights to impress your gym crush – focus on sport that is good for the body and the mind! 🧘🏼♀️