Key player in the French e-commerce landscape and a pioneer in the circular economy, Rakuten France is a generalist shopping platform offering new, used, and refurbished products sold by both professionals and individuals.
Arthur Bertho is the Head of Business Development at Rakuten France. His role is straightforward: recruit new partners, new sellers to expand the offerings on the platform. At Rakuten, the entire business development team uses Foxintelligence.
“Foxintelligence is part of our daily routine for market analysis and obtaining data.” Rakuten uses Foxintelligence to:
Arthur’s team analyzes and processes data extracted from the platform to supplement the data from the Rakuten marketplace—ensuring ever more precise analyses.
“The platform interface has evolved significantly, granting us access to our data in no time. It’s very practical, user-friendly, and, above all, highly effective. Foxintelligence undeniably saves a considerable amount of time for our teams.”
Rakuten relies on insights from the Foxintelligence platform to make strategic decisions and recruit partners.
“A very concrete example: we’re just a few months away from the Rugby World Cup, and we need to source sellers of rugby-related products—balls, jerseys, merchandise. Thanks to Foxintelligence, we’ve identified potential future partners who, I hope, will join us soon.”