The Cenova Group specialises in innovation. The group includes in particular Cdiscount, a B2C marketplace and Octopia, an all-in-one seller platform.
Antoine is the group’s strategy director. Cdiscount has been a partner of Foxintelligence for over 5 years. Through this long-standing partnership, certain product developments and functionalities have been co-constructed to meet Cdiscount’s expectations and ambitions.
“Foxintelligence is one of the tools we use on a daily basis to optimise our sales operations.”
Foxintelligence is the biggest European e-shopper panel. It gathers over 1.5 million e-shoppers and has been designed so that brands and retailers can view their markets and online consumers with precision.
For Cdiscount, Foxintelligence tackles two main issues. The first is creating a clear understanding of the market, “and in particular of the new markets we want to conquer.” The second is “improving our offer thanks to data available in real-time to source the best market references, and the best sellers for our marketplace.”
The main features used by Cdiscount:
“Onboarding is very simple and very fast, suitable for all types of users, and that is very much appreciated.” Onboarding and support are key points at Cdiscount, which has several hundred users.
“The Foxintelligence interface has the merit of being both simple and ergonomic. It can be used by both operational staff and data analysts, and it is backed up by technical support that is fully up to the task.”
Cdiscount has put data at the heart of its actions, its operations and its performance.