Summary

Black Friday Results in a cautionary consumer climate

Live webinar ¬†| Hosted in English ūüá¨ūüáß

November 30th
4:00 pm
5:00 pm
(CET)

Event description

Consumer¬†confidence¬†in Europe¬†is¬†at its lowest¬†point¬†in 40 years*, unsurprising¬†as they¬†continue to face the pressure of prolonged and compounded economic¬†impacts.¬†Sustained inflation has resulted in consumers having to¬†shift¬†their wallet spend¬†with¬†76% of¬†Europeans prioritizing ‚Äúvalue for money‚Ä̬†(vs 66% Global Average) as one of their main purchase drivers**.¬†

With 30% of European shoppers saying they now shop online more than they did 6 months ago** online shopping events like Black Friday provide retailers and manufacturers a unique opportunity to drive sales. But will Black Friday 2023 see consumers more cautious in their spending or seek out deals and promotions to save on their holiday shopping? 

Join us in this webinar as we unravel the online Black Friday results in Western Europe revealing what and where shoppers chose to part with their cash this year.  

NielsenIQ and Foxintelligence experts will share unique e-commerce data and insights from France, Germany, Italy, Spain, UK ‚Äď and for the first time Ireland, Austria, Netherlands and Belgium ‚Äď to allow you to strategize and succeed in a world of ecommerce.¬†

 

*OECD 

** Barometer : : NielsenIQ Barometer | Wave 3-March 2023 | 12 markets (APAC (South Korea); China; EMEA (South Africa, Saudi Arabia, India, Poland); Latam (Chile, Brazil); North America (USA); Western Europe (France, Germany, UK). 

Speakers

Guillaume Coudry
Guillaume Coudry
CCO @Foxintelligence
1600076427149
Matthieu Chouard
CRO @Foxintelligence
Roberto
Roberto van Taunay
Commercial Leader E-Commerce

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