Fast fashion: moving towards a second-hand stitch-up?
Despite a strong and acknowledged awareness of the climate and ecological urgency, Generation Z still succumbs to the allure of fast fashion. With the rise of second-hand fashion, vintage is in demand, and prices have increased. Good deals on used items are becoming scarcer, while Shein continues to release new collections every day at highly […]
Shein, Zara, H&M: Close-up on the Ultra-Fast Fashion Market
This study is based on the online purchases of our panel of 1.5 million European e-shoppers in 2022. In the first quarter of 2022, the EU has reinforced its fight against fast fashion and throwaway culture. A couple of days later, Shein was raising over $1 billion, with a market valuation now surpassing those of H&M and […]
