Track your online market shares across all platforms and market places, your consumer share of wallet and disloyalty.
Slice your metrics by generation, loyalty programs, region, second-hand products or affinity audiences.
Easily share insights and embed them in your daily business reports and processes with intuitive sharing features.
Our challenge is to provide brands and distributors with the best possible data on their markets, their competitors and their customers.
We do this with the utmost respect for the confidentiality of the data of the members of our panels. We believe that giving everyone access to reliable and accurate data enables companies to make better, more rational and more responsible decisions.
It also ensures fairer competition between economic players.
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Competition is tough in the online ready-to-wear market. In this focus on Zara vs. H&M, we analyze the results of the two giants, focusing on their direct sales (sales made on Zara.com and HM.com), the profiles of their respective customers and the impact of second-hand platforms.