Un classement bousculé par les Prime Days, le reconfinement et l'arrivée de l'iPhone 12 !
Le 13 octobre 2020 à minuit a été donné le coup d'envoi des Prime Days. Foxintelligence analyse sans l'aide de la VAR les performances de cette dernière édition.
Amazon a renouvelé cette année son Prime Day… et son succès.
Black Friday has been the biggest sales day of the year. But Black Friday’s impact may last longer than planned: it has also boosted subscriptions to loyalty programs, like Amazon Prime’s subscriptions, which were + 63% greater than on normal days prior to Black Friday ¹.
In only a few years, Amazon has succeeded in creating a major e-commerce event, right in the middle of the summer sales. It is indeed a major day of sales for Amazon. But looking beyond the high level figures, Prime Day has actually become a very smart event to the sole benefit of Amazon, epitomized by the sales of its new Echo device this year.