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David Versus Goliath: Heetch celebrates its fifth birthday on the Paris ride hailing market

David Versus Goliath: Heetch celebrates its fifth birthday on the Paris ride hailing market

Back in summer 2013, Teddy Pellerin and Mathieu Jacob launched a new ride hailing service in the French capital, one year and a half after the American giant, Uber. Until now, Heetch’s adventures have not been a comfortable ride. This market is a highly competitive and heavily regulated one. To keep the company alive, the Heetch team has had to reinvent itself on multiple occasions.