Uber, Kapten, Deliveroo, Just Eat, Airbnb, Booking : toutes ces plateformes affichent en général des taux de croissance à 2 ou 3 chiffres et « disruptent » les marchés des repas, des transports ou du voyage. Mais face à la crise, ces plateformes ne sont pas toutes égales et ne contribueront pas de la même manière à la reprise économique.
The third quarter of 2018 was a turning point for Foodora in France, since the company’s French top management announced that its activities would end on September 29th. What drove one of the largest European food delivery company to put an end to its service in France?
Forget about the cliché of supporters enjoying their football games, enjoying pizzas delivered at their doorstep. At least, don’t think that it was the case during the previous World Cup (June 14th-July 15th 2018): consumption data show that. First, the food delivery market did not really boom in terms of revenue and volume during the competition. Second, pizzas were not stars !