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Asos vs. Zalando: the online fashion pure-players duel

Asos vs. Zalando: the online fashion pure-players duel

Over the last 2 years, Foxintelligence has become the new standard for consumer intelligence in e-commerce. In this article, Foxintelligence reveals some insights into the duel between the Asos and Zalando. We will slice the data with 3 angles: private labels, consumers generations (B, X, Y and Z) and consumer loyalty.