Insights : le blog de Foxintelligence | The launch of le “Super Marché”

The launch of le “Super Marché” helped Frichti increase customer loyalty

The launch of le “Super Marché” helped Frichti increase customer loyalty

Frichti started operating in June 2015 and captures today around 10% of orders on the French food delivery market¹, only serving the Parisian region. The young contender launched a new initiative in September 2018, le Super Marché, aiming at bringing high quality products to its customers’ fridges. A bold strategic move to enter the complex and less digital grocery-delivery market, where incumbents such as Carrefour, Monoprix, Franprix, Leclerc are fighting to win customers’ hearts and wallets.