We are pleased to announce that we now have the ability to provide insights on mobile gaming IAP transactions. No more blind spots regarding pricing strategy of gaming apps, IAP performance in volume or value, lifetime value of gamers, spending overlap across gaming apps or even non-gaming apps, and much more! Both GP and iOS data is available, and country expansion is going fast!
(*article updated on 5 August 2020)
Mobile Gaming broke new records during the lockdown. But which apps have been the most successful and what’s the revenue generated by apps through IAP? We are excited to share a sneak peek of our new mobile gaming dataset! No magic, it is all based on real anonymized consumer transactions.
The graphs below are based on a sample dataset — Google Play data for France.
Top 10: the winners of IAP monetisationCongratulations to Netmarble, Com2Us, Moon Active, Bandai Namco, and FunPlus for the stellar performance in 2Q20 and for being the winners of our first top chart ! Let’s take a closer look at some of these games…
The Seven Deadly Sins topped the chart in 2Q20 (+2 ranks compared to 1Q20). It is worth noting that many gamers have been buying weekly and monthly subscriptions which make users come back to the app regularly as it provides new credits every day.
But most of the revenue was driven by the Diamonds packages. Interestingly gamers have been willing to pay the price of the expensive packages (40% of the Diamonds transactions were at a price point above €26.99). That is a good indicator of how much gamers are willing to spend for the right IAP that drives value.
Summoners War succeeded in climbing the chart even higher in 2Q20 thanks to another successful IAP release. The 6th Anniversary Special Pack drove the increase in revenue, and was accounting for 62% of the total revenue generated through IAP in April 2020.
Foxintelligence.io is the #1 consumer intelligence platform for eCommerce, based on the first tech-based consumer panel of 500,000+ real consumers in Europe. Foxintelligence.io measures the activity of eCommerce companies based on billions of real transactions derived from systematic analysis of e-receipts from consumers’ mailboxes. Data is obtained with the explicit consent of the users and is completely anonymized. We support leading eCommerce companies in their strategy by providing their teams with the best competitive information. Thanks to the fast, accurate and exhaustive understanding of their digital consumers, our clients make better strategic and operational decisions on a daily basis.
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