Foxintelligence 100

Composite Index | Fashion

This ranking is based on the purchases of 1M e-shoppers in Europe over the last 12 months (compared to rolling 12 months 3 months ago). 

Methodology : Foxintelligence 100

Introducing the Foxintelligence 100 Composite Index for brands to measure their ecommerce performance. The Index is an average score on 3 dimensions: Penetration: How large is your active online customer base? Share of Wallet: How well do you capture your customers’ online budget? Retention: Do you retain your past customers?

Successful brands maximise all 3 dimensions to increase their market share. To calculate the overall score out of 12, every brand from the top 100 is rated from 1 (fourth quartile) to 4 (first quartile) on each of the 3 dimensions.

🥇 The Gold Medal is attributed to the brands with a total score above 10/12, i.e. who are in the 1st quartile in at least 1 of the 3 dimensions

🥈 The Silver Medal is attributed to the brands with a total score between 7 and 9, i.e. who are in the 2nd quartile in at least 1 of the 3 dimensions

🥉 The Bronze Medal is attributed to the brands with a total score between 4 and 6, i.e. who are in the 3rd quartile in at least 1 of the 3 dimensions

🦊 The little fox medal is attributed to the brands who made it to the top 100, but in the 4th quartile on every dimension, i.e. with an overall score of 3/12

All the evolutions are compared to the previous edition of the Foxintelligence 100  

 

Foxintelligence 100 Fashion | France   

November 2022 – based on the purchases of 1M e-shoppers in Europe over the last 12 months

Foxintelligence 100 Fashion | Germany   

November 2022 – based on the purchases of 1M e-shoppers in Europe over the last 12 months

Foxintelligence 100 Fashion | UK   

November 2022 – based on the purchases of 1M e-shoppers in Europe over the last 12 months

Foxintelligence 100 Fashion | Italy   

November 2022 – based on the purchases of 1M e-shoppers in Europe over the last 12 months

Foxintelligence 100 Fashion | Spain   

November 2022 – based on the purchases of 1M e-shoppers in Europe over the last 12 months