Ecommerce Report 

2022 / 2023.

Based on the online purchases of our panel of more than 1.5M e-shoppers.

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Report description

After an exceptional year in 2021 for the e-commerce sector, the trend in 2022 is towards normalization and stabilization of online sales.

European e-commerce is facing new challenges: the year 2022 was marked by inflation, the war in Ukraine, the end of lockdowns and consumers going back to physical stores.

An economic context that highly impacted the e-commerce market.

In this white paper, we share the evolution of e-commerce market in Europe in 2022 vs. 2021, with a focus on average spent by category and by country. We will also get some datas on the behavior of heavy-shoppers, exclusive insights on the second-hand market – and on the key moments of the year for e-commerce.

On the program:

Global analysis of e-commerce in Europe

  • Focus on the French market
  • High-tech, fashion, food & beverage: categories that stand out
  • European household spending

The second-hand market

  • Second-hand: a growing market
  • High-tech & fashion: the categories that dominate the second-hand market

Highlights of the year in e-commerce

  • Christmas
  • Black Friday

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