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Amazon: why Prime Day is more than another day of sales

Amazon: why Prime Day is more than another day of sales

In only a few years, Amazon has succeeded in creating a major e-commerce event, right in the middle of the summer sales. It is indeed a major day of sales for Amazon. But looking beyond the high level figures, Prime Day has actually become a very smart event to the sole benefit of Amazon, epitomized by the sales of its new Echo device this year.